As president, Trump has frequently made false statements in public speeches and remarks. Trump uttered "at least one false or misleading claim per day on 91 of his first 99 days" in office according to The New York Times, and 1,318 total in his first 263 days in office according to the "Fact Checker" political analysis column of The Washington Post, which also wrote, "President Trump is the most fact-challenged politician that The Fact Checker has ever encountered ... the pace and volume of the president's misstatements means that we cannot possibly keep up." On Trump's 601st day in office, their tally exceeded 5,000 false or misleading claims, and it had risen to an average of 8.3 per day from 4.9 during his first 100 days in office. According to one study, the rate of false statements has increased, with the percentage of his words that are part of a false claim rising over the course of his presidency. In general, news organizations have been hesitant to label these statements as "lies".
“This is politics 101: Define your opponents before they can define themselves,” Jason Miller, a former top aide to Trump’s 2016 campaign, said in a recent interview. “For many of these top-flight Democratic presidential contenders, voters will learn far more about them from what President Trump says than what they have to say for the next year to 18 months.”
Following Trump's controversial statements about illegal Mexican immigrants during his 2015 presidential campaign kickoff speech, NBC ended its business relationship with him, stating that it would no longer air the Miss Universe or Miss USA pageants on its networks. In September 2015, Trump bought NBC's share of the Miss Universe Organization and then sold the entire company to the WME/IMG talent agency.
Presidential approval ratings have shown Trump to be the least popular president in the history of modern opinion polling as of the start of his second year in office. Early polls have shown Trump trailing by a margin of 10–18 percent against several hypothetical Democratic candidates, including Bernie Sanders, Joe Biden, Cory Booker, Elizabeth Warren, and Kirsten Gillibrand. In 2018, the presidential reelection effort and the Congressional midterms both drew presidential campaign attention.