^ Jump up to: a b Flitter, Emily; Oliphant, James (August 28, 2015). "Best president ever! How Trump's love of hyperbole could backfire". Reuters. Trump's penchant for exaggeration could backfire – he risks promising voters more than he can deliver ... Optimistic exaggeration ... is a hallmark of the cutthroat New York real estate world where many developers, accustomed to ramming their way into deals, puff up their portfolios. 'A little hyperbole never hurts,' he wrote ... For Trump, exaggerating has always been a frequent impulse, especially when the value of his Trump brand is disputed.

Presidential approval polls taken during the first ten months of Trump's term have shown him to be the least popular U.S. president in the history of modern opinion polls.[266][267][268] A Pew Research Center global poll conducted in July 2017, found "a median of just 22 percent has confidence in Trump to do the right thing when it comes to international affairs". This compares to a median of 64 percent rate of confidence for his predecessor Barack Obama. Trump received a higher rating in only two countries: Russia and Israel.[269] An August 2017 POLITICO/Morning consult poll found on some measures "that majorities of voters have low opinions of his character and competence".[270] Trump is the only elected president who did not place first on Gallup's poll of men Americans most admired in his first year in office, coming in second behind Barack Obama.[271][272]
On August 13, Trump's campaign released an advertisement entitled, Let President Trump Do His Job.[163] The ad attacks those that Trump alleges to be his "enemies", and was released one day prior to violent far-right protests in Charlottesville, Virginia.[164] The advertisement portrays Trump's enemies as being Democrats, the media and career politicians. The ad includes clips of various journalists, including several that work at CNN.[165] CNN refused to play the ad,[166] and campaign chairman Michael Glassner derided CNN's decision as “censorship".[165][167] In retaliation to CNN, the President retweeted a far-right activist's post featuring an image of a "Trump Train" running over CNN. The tweet, which was later deleted, received criticism after a vehicular attack in Charlottesville that injured and killed counter-protesters.[168][169]
David Axelrod, Mr. Obama’s political guru, likes to say that voters usually seek “the remedy, not the replica” of the incumbent. When you consider how much political logic has been turned on its head, perhaps Democrats will nominate a Trumpian figure of their own. Enter the Rock, who inspired the formation of a political action committee to support his presidential aspirations after he announced his intention to run for the White House (albeit in a skit on “Saturday Night Live”).
Trump began his campaign unusually early for an incumbent President of the United States. He began spending for his reelection effort within weeks of his election, and officially filed his campaign with the Federal Elections Commission on the day of his inauguration. Since February 2017, Trump has held several rallies and a fundraiser for this campaign. He has visited key electoral states. The campaign has raised funds and run two nationwide advertising campaigns. The campaign has announced, and Trump has confirmed in several stump speeches, that the slogan for the 2020 race will be changed from "Make America Great Again" to "Keep America Great", once a sufficient level of greatness is reached. As of the fall of 2018, Trump continues to use the old slogan.
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